Meeting professionals share and decide on the key themes of the MICE Industry.

 In Case Studies

Here’s how event organizers instantly created an interactive workshop based on audience responses.

GEVMExchange, hosted by GlobalSignIn at the American Club, Singapore had over 100 meeting professionals and event leaders come together to share the latest trends in the meetings industry and to highlight some of the key issues facing event planners.\Speakers and topics included:

Ben Glynn from Emarsys and Andy Choi from Whispir talking about marketing automation and the need for personalisation of messaging.
SiddarthDAs sharing an inspiring story about Earth Hour and how a small team executes on events being run globally.
Raven Chai from UX Consulting talking about human-centric event design and principles of design
Ken Hickson from SESA sharing updates on ISO standards and sustainability tips.
Rachel Siah from BRCKTS with her learnings of venturing into social media

Capturing key themes through opportunities, challenges and ideas

As part of the conference, GroupMap was used as the audience response tool to capture what people thought were future opportunities, challenges and ideas. Based on what was being discussed and shared that day, the wider group could then prioritise the top issues for further discussion.

Delegates were given the opportunity to brainstorm and add ideas throughout the day on the mobile, tablet or laptop. The final session was an interactive breakout session for small group discussion. This was a great way to make the workshop more interactive and to make sure that topics were driven by consensus.

Using Dot Voting to generate group consensus

To do this, delegates were asked to digitally dot vote on the top 5 themes that they would be most interested in discussing. This meant that they were driving the outcomes and highlighting the topics that they wanted to find out more about.

Event organizers could see the audience votes in real time and displayed this on the screen, with one of them commenting “this is like the stock exchange” as topics that were popular floated to the top and were displayed larger.

Guest speakers were then invited to facilitate the discussion on the 4 topics in groups.

Social media use cases and examples of viral videos and content for meetings
Automation, marketing and outreach tools
Use of event technology and sustainability concepts in event planning
Audience engagement

Taking Brainstorming online and to the edge

Going one step further, a map was created to ask people to take brainstorming to the edge using the concept of edgestorming – based on an adaptation from the book Disciplined Dreaming. This thinking style used by Cirque du Soleil to create memorable events that were buzz-worthy and that would create word of mouth. The trick was to take creativity all the way to the edge, rather than simply sticking to the status quo.

The question was what you could do to make your event outrageously….

BIG

SMALL

LOUD

SOFT

EXPENSIVE

CHEAP

STRONG

FAST

Check out some of the ideas and add your own http://bit.ly/1TmdL68

GroupMap was the online brainstorming and group response tool used to gather audience insights and voting for key topics at the conference for event and meeting professionals. You can create more engaging interactive meetings. Start your own map.

Veelmal Gungadin, CEO of GlobalSignIn said…..

  • I enjoyed working with Jeremy to use GroupMap for our discussion session during the GEVME Xchange 2016. We got great responses and we learned a lot more about what event professionals are facing - and how we can better help them!

    Veemal Gungadin CEO of GlobalSign.in
Aiden likes a good challenge and learning something new whenever he gets a chance. He writes about brainstorming, events and how to use GroupMap in various settings. You will find him dabbling in technology, the web the fine art of web design.
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