BCG Matrix

Find your star products with a Boston Matrix

The BCG Matrix (also known as the Boston Matrix) is a tool used to identify the market share and growth of various product lines in an organisation. The Boston Matrix splits these products into four categories. These categories are Stars, Cash Cows, Question Marks and Dogs. This results in your team being able to easily identify which products need attention.

How to set up a Boston Matrix

Stars: These products are high market share and high growth. They bring in good profits and the opportunity to expand in a growing market exists.

Cash Cows: These products are high market share but low growth. They bring in good profits but there aren’t many opportunities to expand as the market is growing too slowly for investment to be worthwhile.

Question Marks: These products have the characteristics of low market share but have high growth. They are usually associated with emerging markets.

Dogs: These products often have low market share and low growth. The product generates minimal profit in a slow growing market. The aim is often to eliminate these products.

  • Step 1 – Select the Boston Matrix from the template customising it as needed, or design your own. Set the rules that reflect how you want to run your session, and then click on create map.
  • Step 2 – Invite participants to the map via password, link or email. Each person can now add ideas to the map, and position ideas along each axis on their own map. Note that this doesn’t change the idea’s position on other participants GroupMaps.
  • Step 3 – In this stage you as the facilitator can group similar ideas together, or depending on the map options chosen, let participants group ideas as they see fit.
  • Step 4 – In the results stage, GroupMap combines the Boston Matrix of all participants into one, averaging the position of each idea. Click on the idea to see where everyone has placed the idea on the map.
  • Step 5 – Use the reports stage as a summary of participants thoughts and a reference for any future decision making.

Need More? Use dot votes or sliders to discern which ideas the team feels are most important to guide group discussion.

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Getting your best people together to work on strategy is critical to the success of your business. But group activities have an opportunity cost and it’s essential to optimize your time and effort. GroupMap is the effective way to brainstorm, discuss, and decide, and solves many of the problems commonly associated with group activities.

Whether you have your best minds together in the same room, or distributed around the world, GroupMap’s unique technology allows groups of up to 2000 to submit ideas independently at separate times, from different places, in different timezones. Prevent dominant personalities swaying the group, drowning out the opinions of others – GroupMap allows everyone to brainstorm independently then effortlessly combines that information to reveal the full spectrum of ideas. GroupMap templates keep the objective front and center throughout the session, keeping everyone on task. This ensures the activity identifies actionable issues rather than becoming just a discussion on ideas. GroupMap gives you all the group decision making tools you need to prioritize, decide and take action.

Create your first map and invite people in to start sharing their thoughts right NOW. Experience the power of GroupMap with our 14-day, no risk, FREE trial. You don’t even need to provide your credit card details to access to all of our features, including the entire suite of templates, for a full 14 days.

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