Thinking captured visually

Create a perceptual map. Easily invite others into their own map.
Each person adds and moves ideas based on what they think on their own map.
Instantly see an overall group perceptual map for review, comment, voting and ranking.
Real time results show you were the group sentiment lies.
The idea dialogue gives more insight into the spread of any one idea.
The result? A visually weighted perceptual map from the combined collective wisdom of the group.
It’s just one of the ways that GroupMap helps bring thinking together.

What’s a Perceptual Map?

Also known as position maps, a perceptual map asks participants to place ideas relative to one another along 2 axis. This diagrammatic technique captures the perceptions of customers or potential customers. Typically, the position of a product, product line, brand, company or idea is displayed relative to others.

This allows you capture brand attributes or to introduce multi-dimensional thinking into group decision making. The results allows you to identify segments, think of specific product strategies and identify clusters or groupings of ideas.

There are 2 commonly used formats:

  • A 2d chart – An X and Y axis with 2 dimensions that you rate on a scale .e.g Low to High
  • A cross hair chart – Using scales along a spectrum along an attribute e.g. Serious to Fun

GroupMap allows each person to create their own perceptual map which is then instantly merged into an overall group map for further discussion.

Using your Preceptual Map Template

  • Step 1 – Select a perceptual map from the focus group tab or design your own. Add your attributes to the axis of the map and any instructions for participants. Set any rules for your process and then click on create map. Note that as Map Creator, you can also add ideas initially and pin these to everyone’s map for placement.
  • Step 2 – Invite participants in by password, link or email on their PC, Mac, Laptop or Tablet. Each person now adds ideas to the map. They can also drag and drop items on the map along each axis on their own map. It does not change the position on the other’s maps.
  • Step 3 – In the results stage, GroupMap combines all the individual perceptual maps into one, averaging the positions. Click on an idea to open the idea to see where everyone had placed the idea on the map.
  • Step 4 – Option: Use dot votes to  isolate key products, or use the sliders to indicate perceived market strength. You can change the way results are displayed based on votes or ratings.
  • Step 5 – Use the reports as a summary of all placements and as evidence for decision making.

Save effort, time, and money with GroupMap

Getting your best people together to work on strategy is critical to the success of your business. But group activities have an opportunity cost and it’s essential to optimize your time and effort. GroupMap is the effective way to brainstorm, discuss, and decide, and solves many of the problems commonly associated with group activities.

Whether you have your best minds together in the same room, or distributed around the world, GroupMap’s unique technology allows groups of up to 2000 to submit ideas independently at separate times, from different places, in different timezones. Prevent dominant personalities swaying the group, drowning out the opinions of others – GroupMap allows everyone to brainstorm independently then effortlessly combines that information to reveal the full spectrum of ideas. GroupMap templates keep the objective front and center throughout the session, keeping everyone on task. This ensures the activity identifies actionable issues rather than becoming just a discussion on ideas. GroupMap gives you all the group decision making tools you need to prioritize, decide and take action.

Create your first map and invite people in to start sharing their thoughts right NOW. Experience the power of GroupMap with our 14-day, no risk, FREE trial. You don’t even need to provide your credit card details to access to all of our features, including the entire suite of templates, for a full 14 days.

Think better together with GroupMap