Lean Canvas Template

What is a Lean Canvas?

The Lean Canvas is an entrepreneur-focused planning tool that identifies the key aspects of a business in a simple actionable 1-page business plan. The Lean Canvas was adapted from the Business Model Canvas by Ash Maurya and focuses on nine areas critical specific to the Lean Startup methodology.

The nine areas are ProblemSolutionKey MetricsUnique Value PropositionUnfair AdvantageCustomer SegmentsChannelsCost Structure, and Revenue Streams.

Central to the Lean Canvas approach is the need to understand your customer’s problems as the first step before you can focus on the solutions to those problems and how to deliver them to the market.

The resulting chart represents how an organization creates and delivers value to its customers – or how it could do so in future.

What is a Lean Canvas Used For?

Use a Lean Canvas is to evaluate the potential of an idea before allocating time, effort, and resources into development. A one-page Lean Canvas is much faster and easier to create than a multi page business plan. It’s brevity, and simple format is readily understood by stakeholders and investors and easy to update in response to changes in business conditions. Use it to:

  • Develop an overview of the critical aspects that drive a business
  • Streamline planning
  • Facilitate conversations about an organization’s strategy
  • Create an understanding of the plan across the entire organization
  • Help employees collaborate better through a shared understanding of how the business operates and it’s environment.
  • Underpin strategy execution, resource prioritization, and effective action plans.
Related templates
Tips for creating your Lean Canvas

The Benefits of the Lean Canvas Model.

The model is equally effective for both small and large businesses and is particularly useful for startups and entrepreneurs, and new products or services within an existing business.

As the organization or product develops, the Lean Canvas can evolve into a Business Model Canvas.

The Lean Canvas Template


It is vital to define and understand the problem you are trying to solve before applying effort and resources into the development of a product or idea.

Questions to ask:

  • What are the top problems our potential customers face?
  • What are the existing alternatives that solve those problems (competitors)?


Solutions provide answers to the identified problem.

Questions to ask:

  • How do we, or can we solve the problem.
  • What is the Minimum Viable Product (MVP) that will address the problems?

Key Metrics

Key Metrics measure how well you are progressing towards your goals. It is crucial that you identify the right metrics.

Questions to ask:

  • What is the single most important measure that drives what we do?
  • How will we know we are succeeding?

Unique Value Proposition

Your Unique Value Proposition (UVP) reflects how your solution solves the customer’s problems.

Questions to ask:

  • What is unique about what we provide?
  • Why would a customer choose our solution over other alternatives?

Unfair Advantage

An unfair advantage is your competitive advantage and barrier to entry.

Questions to ask:

  • What do we do or have that deters copy cats and competitors and which can’t be bought?


Channels are the way in which you reach your individual customer segments.

Questions to ask:

  • How do/should we, sell, deliver, and maintain our products and services.
  • Which channels work best for each of our customer segments?
  • Which channels are the most cost effective?

Customer Segments

Customer segments are groups of people you create value for by solving their problems.

Questions to ask:

  • Who are our most important current and potential customers?
  • What do they need or want?
  • How do they think and feel?
  • What do they do?

Cost Structure

Cost structure identifies expenses which are essential for your business model to work.

Questions to ask:

  • What are the primary cost drivers for our business and how do they relate to revenue and delivery of our Unique Value Proposition?
  • Are costs fixed or variable?
  • How will costs scale as we grow?

Revenue Streams

Revenue streams are the ways in which your business earns money.

Questions to ask:

  • What products and services are customers willing to pay for?
  • How do they prefer to pay?
  • How much does each revenue stream contribute to the overall total?

Lean Canvas vs Business Model Canvas

Like the Business Model Canvas, a Lean Canvas template has nine building blocks that combine to build a holistic overview of an organization’s strategy. Unique Value Proposition, Customer Channels, Customer Segments, Cost Structure, and Revenue Streams are common to both.

However, Ash Maurya made the model more entrepreneur-focused by replacing four of the nine elements 

Key Partners  Problem

Key Activities → Solution

Key Resources → Key Metrics

Customer Relationships → Unfair advantage

These changes target newer business ideas, start-ups, internal company skunk work projects and spin-offs. It means that it accounts for greater uncertainty and allows the attention to be focussed on more empathetic as well as innovative solutions through identifying key problem areas for customers.

How to Create a Lean Canvas

When developing your Lean Canvas, it’s critical to define and articulate your customer segments and their problems accurately first. After that, the rest of the canvas flows – Solutions, Unique Value Proposition, Unfair Advantage, Channels, Costs, Revenue, and Key Metrics.

It’s unlikely you will create a final plan in one session. Your canvas will develop as you test your assumptions against the realities of your market. 

A key step is to “test” the feasibility of the idea. You can rate each aspect of the canvas to determine which parts represent the greatest risk and need more validation. This helps to focus the conversation, energy, and effort of the team onto aspects that are most impactful. With GroupMap, you can rate ideas to allow you to discover which risk areas need to be addressed and plan action items.


Discuss and populate each section of the canvas.


Identify aspects of your business that need the most validation.

Action Plan

Create actions for the top focus areas. Assign responsibility and time frames.


Share, communicate and iterate on your lean canvas to refine your business model.

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Save effort, time and money with GroupMap

Whether you have your best minds together in the same room, or distributed around the world, GroupMap’s unique technology allows groups of up to 2000 to submit ideas independently at separate times, from different places, in different timezones. Prevent dominant personalities swaying the group, drowning out the opinions of others – GroupMap allows everyone to brainstorm independently then effortlessly combines that information to reveal the full spectrum of ideas. GroupMap templates keep the objective front and center throughout the session, keeping everyone on task. This ensures the activity identifies actionable issues rather than becoming just a discussion on ideas. GroupMap gives you all the group decision making tools you need to prioritize, decide and take action.

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