Team Canvas GroupMap

What is a Team Canvas?

The Team Canvas was firstly developed by  Alex Ivanov and is designed to work through with your team. By working through the elements outlined, you’ll collectively map the purpose, objectives, metrics, values, behavioral standards, influence, inclusion, rituals, and symbols that help teams function.

You can use the Team Canvas for new teams or teams that may be struggling and could do with some improvement. 

The Team Canvas is also used to guide better choices, solve conflicts, lift, or add more meaning to the workday.

Elements for brainstorming in a Team Canvas can vary from a “basic” five elements of Purpose, Goals, Roles and Skills, Values and Roles Activities to a full version that that explores key aspects personal and team alignment, key  values and goals and as well as the expectations and capacity of the team.

Elements explored in the full version of the Team Canvas include:

  • Identifying People and their Roles in a team; 
  • Outlining the Purpose of “why are we doing this in the first place?” 
  • Looking at the Common Goals that as team you would like to achieve in a feasible, measurable and time-bounded way; 
  • Brainstorming what each team member’s Personal Goals are;
  • Sharing what are the Values of the team that they stand for and guide the way they work and operate;
  • Looking at the Strengths and Assets available now within the team to achieve the Goals set;
  • Understanding what Weaknesses and Risks are recognized individually and as a team;
  • Checking to see what Needs and Expectations are required for each team member to achieve the Common and Personal Goals;
  • Setting the Rules and Activities that the team together would like to introduce after completing the Team Canvas. 
Related templates
Facilitation tips

Why Do a Team Canvas?

The Team Canvas exercise is for every team member to participate actively with help from a facilitator. The canvas helps everyone map out their desired future state and goals. 

It makes it visible for everyone and transforms abstract team concepts into visible concrete ones.  

The outputs of the canvas are the guide rails that will help prevent team members falling off the edge when there are conflicts, decisions, or problems. It’s designed to help you foster team performance.

Who Should Use a Team Canvas?

The Team Canvas has been designed to assist leaders and teams in organizations in challenging the current state and imagine a better future state for how they work. Use the exercises to adopt new team norms, introduce practices and rituals for how they can work more effectively. 

Use the Team Canvas to help:

  • Your team navigate the ups and down and provide some early warning signals so the team can adjust;
  • Your team to understand and agree on purpose, goals, measures, and values;
  • Your team decides what behaviours and rituals to support your goals and values.

Team Canvas Template

The Team Canvas template is divided into eight “windows” or elements to brainstorm ideas on, with a centre focus on the Purpose of conducting the exercise. Designing a team is an iterative process, and together with your team, you can prototype behaviours and rituals that reflect your team values and objectives using the Team Canvas. Together you can examine if it’s working for you, collect feedback and fine tune as you go.

People & Roles

What are your names and the roles in the team? What are we called as a team?


What do we stand for, what are our guiding principles, what are our common values that we want to have at the core of our team?

Personal goals

What are our individual personal goals? Are there personal agendas that we want to open up?

Strengths and assets

What are the skills in our team that will help us achieve our goals? What are we good at, individually and as a team?

Common Goals

What you as a group really want to achieve? What is your key goal is measurable, feasible and time bounded?

Rules & activities

What rules do we want to introduce after this session? How do we communicate and keep everyone updated? How do we make decisions? How do we execute and evaluate what we do?

Needs and expectations

What each one of us needs to be successful? What are our personal needs towards the team to be at our best?

Weaknesses and Risks

What are the weaknesses we have individually and as a team? What are some obstacles we see ahead of us?

How to Do a Team Canvas

Use the Team Canvas exercises to adopt new team norms, introduce practices and rituals for how together everyone can work more effectively. The Team Canvas can help all team members begin conversations, gain clarity and produce results.
Tip To get the most from the Team Canvas, gather input from a range participants with different perspectives. When you’re working with a large or distributed team, getting everyone together at the same time can be difficult, inconvenient, and costly. Using different technologies like video conferencing, online forms, and collaborative brainstorming software such as GroupMap can help overcome these challenges.


Encourage the sharing of ideas and opinions for each of the nine elements included in the Team Canvas. Structure brainstorming by explaining each element and providing example questions.


Identify common themes from the brainstorming session that can be grouped into a focus area. By doing this you can condense ideas into one key idea and be able to view them easier and better.


Invite participants to vote on the ideas that they see as the most important. Define the objectives of voting, such as “can be easily measured and is time-bounded,” or “can be done with the current resources available.”


Collate and then share the results of your team exercise so that everyone can easily reference the agreed upon decisions, behaviours and rules going forward.

Cross Device Compatibility

Save effort, time and money with GroupMap

Whether you have your best minds together in the same room, or distributed around the world, GroupMap’s unique technology allows groups of up to 2000 to submit ideas independently at separate times, from different places, in different timezones. Prevent dominant personalities swaying the group, drowning out the opinions of others – GroupMap allows everyone to brainstorm independently then effortlessly combines that information to reveal the full spectrum of ideas. GroupMap templates keep the objective front and center throughout the session, keeping everyone on task. This ensures the activity identifies actionable issues rather than becoming just a discussion on ideas. GroupMap gives you all the group decision making tools you need to prioritize, decide and take action.

Create your first map and invite people in to start sharing their thoughts right NOW. Experience the power of GroupMap with our 14-day, no risk, FREE trial. You don’t even need to provide your credit card details to access to all of our features, including the entire suite of templates, for a full 14 days.