A stakeholder analysis map you can do collaboratively.

Create a stakeholder map collaboratively with your team and discover who you need to monitor, manage, keep informed and keep happy.
GroupMap lets your team do this easily, capturing comments as you go.
Each person can add stakeholders against a project or business and position this according to power and interest.
Indicate if a stakeholder is an advocate (thumbs up) or adversary (thumbs down) then  vote for those who require the most immediate attention.
The result? A visually weighted stakeholder analysis map which feeds into your communication strategy.

A stakeholder analysis map lets the team explore and understand their stakeholders which can impact on the success of the project. By getting everyone in the team to contribute, you capture everyone and you get to see if people agree on how they should be managed.

This map asks team members to rank stakeholders based on their:

  • Level of Interest  – How much a stakeholder cares about the project? Are they beneficiaries or key sponsors?
  • Level of Power/ Influence  – Can they make or break the project?Do they accelerate or put brakes on a project?

This indicates which stakeholders need to be kept informed, kept happy, monitored or managed closely.  The goal is to create advocates for your project across all levels. This ensures that your communication efforts are targeted and have impact.

Satisfy – While they are highly influential, they might not be actively engaged. The goal is to keep them satisfied in terms of outcomes and that their objectives are considered. The goal is to ensure they continue to be strong advocates.

Manage – These stakeholders are key to the project and have to be closely managed because they are both strong influences and have a strong interest. Strong relationships need to be built to ensure they continue to be strong advocates.

Monitor – These stakeholders are on the radar but sit on the periphery. Monitoring their activity from time to time keeps you on top of what they are doing. Over time, they may change in terms of relevance so it is worth considering them as needed.

Inform – Whilst these stakeholders are very interested in what you are doing, their impact on the project is not significant. Keeping them inform is a good way to continue to build support for your project and to use their input and feedback into helping make your project more successful.


Time: Allow ~45 mins including discussion.

Step 1 – Create your Stakeholder Map and customise it with your project name.  Add objectives to focus thinking and invite people in by email, map ID or link on their web enabled device. Use the description field if you want to add any further details about the stakeholder.

Step 2 – Have a discussion about what power and interest are and start to collect a list of stakeholders. They can be positioned anywhere on the map for now.

Step 3 – Click on position and ask people to discuss the positioning of stakeholders and re-position them on the map accordingly.  (If you want to capture individual positioning instead, change the default to individual positioning. This will show how each person would categorise a stakeholder allowing you to see any differences.)

Step 4 – Now in the rating stage, ask people to rate each stakeholder based on their level of support – from adversary to advocate. Ask participants to add any comments they want to share.

Step 5 – In the results stage, you will now see the final position and ratings of each stakeholder, with stronger supporters shown in larger font.

Use the final stakeholder analysis or report as the basis fro formulating your communication strategy. Completing your stakeholder analysis visually in the first instance and rating them provides you and the team with rich data. Perceptions can be captured and the easy drag and drop allows you to visually represent them along each axis.

You can also export the information into Excel if you prefer a more traditional format with the results of any ratings and comments.