PESTLE Analysis Template for Teams

Create better strategies backed by a PESTLE Analysis

The PESTLE or PESTEL analysis (also referred to as a STEEPLE analysis) helps the team to better understand the organisation’s position, plan strategically and conduct market research in new and existing markets. PESTLE lets you evaluate and review how your strategy fits into the larger environment.

Create a GroupMap with this PESTLE template to quickly and easily organise what factors are affecting your business. See what your team thinks and reveal solutions you may have never otherwise thought about.

The result? An overall landscape showing the crucial external influences on the organization and what you can do about them. The PESTLE analysis can then be used in conjunction with other models to reveal unrealized opportunities or threats. This culminates in you as a leader in being able to easily make more decisive and knowledgeable decisions.

A Quick Refresher on PESTLE Analysis


A PESTLE analysis is a structured framework to assist teams in working collaboratively to better understand the external environment, in an effort to make knowledgeable and informed decisions. The PESTLE analysis asks the team to focus on six key areas:


Political: What political or politically motivated factors are affecting the business? Are policies or politically motivated groups beneficial or detrimental to our success?

Economic: Does the current economic performance affect us? How does inflation, unemployment or interest rates impact on our prices?

Social: How does human behaviour or cultural trends play a role? Are customers buying more over the holidays?

Technological: What new innovations or technological advancements are available? Do these affect operations favourably or unfavourably?

Legal: What laws are relevant to us? Are there any regulations hindering the business? What legal issues exist in emerging markets?

Environmental: How does the physical environment affect us and vice versa? What are the effects of climate, weather or geographical location?



  • Step 1– Create a new PESTLE analysis and invite people via email, map ID or link on their web enabled device.
  • Step 2– Under the brainstorm stage, each person can now easily add to each factor. If you are facilitating a session with a large group, you can divide them into smaller groups to work on one area. Individual ideas can be dragged and dropped in order of perceived importance if this can be managed. This helps decide which topics should be discussed first. (Prioritisation technique.)
  • Step 3– Now move onto the rating stage and open up the ideas for discussion. As people are talking through each, additional comments can be added. Ask people to rate each idea based on the level of impact it has on the business.  This helps capture the sentiment based on the discussion and people’s perceptions.
  • Step 4– View the results which can be sized and sorted according to the level of impact so that the highest rated will be shown at the top in larger font.
  • Step 5– Use the map or download a report to provide a context for your strategic plan, asking participants to focus on the key factors for the organisation.


  • Hint:Use the ratings function to look for key areas where there might be differences. ie. Some have rated it low and the others high. Ask participants to explain their rationale and ideally, have them all re-rate that idea based on discussions. The more aligned you can get people’s thinking around each factor, the more focused your strategic planning will be.