What is the Ansoff matrix?
Ansoff matrix template
How to run an Ansoff matrix workshop
The time required to construct an impact effort matrix depends on the organization, the size of the group, and the objectives of the session. However, there is no reason why you can’t brainstorm, prioritize, and develop a consolidated action plan in less than an hour.
Define a clear, one sentence objective for the Ansoff matrix.
Gather input and ideas.
Review each of the products and position them in the correct quadrant, in priority order.
Identify action items for the highest top products in each quadrant. Create an action plan and assign responsibility for each issue to a group or individual for action.
Share and Communicate
Share and communicate the outcomes of the session, including the action plan to relevant stakeholders.
All Ansoff matrix workshops should begin by stating the objective of the session and ensuring all participants are clear on the scope so they can focus their efforts. Define the objective before the actual workshop to save time.
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