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What is a Startup Canvas?

A Startup Canvas is a one-page strategic planning tool used to help entrepreneurs define, realize and communicate their business model on a single page. 

This is a variation of the Business Model Canvas by Alexander Osterwalder and Yves Pigneur. The Start Up Canvas was created by Maurya Ash, a notable start up adviser who varied the original model to be more focused on a new business.

Since then, more variations have been created. The one shown here includes a broad set of aspects for a start up including value, user acquisition and channels to market.

Why use a Startup Canvas?​

  • Defines your business model. You can see how the elements fit together and how one affects the other.
  • Improves focus and priorities. By honing in on the areas a start-up business needs most, you can be smarter with time and money.
  • Can identify gaps and opportunities. Working through each element challenges assumptions and can also spark new ideas.
  • It acts as a communication tool. A ‘one pager’ helps you communicate the vision to the team and investors.
  • Allows for easy iteration and refinement. You can easily change or update your canvas as you learn more or gain clarity.

Who Should Use Startup Canvas?

  • Start up teams
  • Entrepreneurs and start up founders
  • Business Consultants
  • Start up coaches and advisors
  • Investors
  • Educations in entrepreneurship and design thinking
Tips for the Startup Canvas

Startup Canvas template

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How to Use a Startup Canvas

It all starts with your new business idea. You can start with a proposed name.

The criticl thing to define is the customer’s problem. From there, you can refine any solution/s you have in mind.

Identifying competitors helps develop an understanding of the current market landscape. Then list all the ways your solution brings value to solving the problem. Capture what you know to date and how you will create a minimum viable product. 

Next, define your ideal customers and how you attract them to your business. This step is crucial in knowing how you might market and position your product. 

Finally, decide on who you need in your team to accomplish the goals you have for your company and create the vision for your startup.


Start with the problem statement.


Group similar ideas into one.


For areas that need further discussion or research


See where people have voted.

Action Plan

Create a plan to validate assumptions, learn and iterate.

Cross Device Compatibility

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